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small. on purpose.

W H O  W E  A R E 
 

Small in size. But with big ideas.

SMALL specialises in brand and marketing strategy for founders and growing businesses across a range of sectors.

This isn’t about doing what’s obvious.
It’s about asking the right questions and focusing on what actually makes a difference.

No bloated teams. No unnecessary layers.

Just the right people, focused on the work that counts.

 

Small steps. Big difference.

W H A T  W E  A C T U A L L Y  D O
 

Start with what you know. 

Most marketing problems aren't solved by doing more. 

They’re solved by answering the hard questions. 

The problem is, this isn’t where most people start.

It’s easier to redesign over the cracks, to post more, to keep adding.

SMALL starts with what’s actually holding things back, even when it’s not the most obvious place to look.

Because until the fundamentals are right, more marketing doesn’t fix the problem.

It just makes it louder.

 

Simple. Clear. Built to work.

H O W  S M A L L  W O R K S
 

A collective model that keeps things sharp. 

Every project starts with the honest answer to the same question: what is really going on here? 

Not just what you feel is wrong. Or what someone else is doing. Honest answers. Not always the comfortable ones.

Once that is clear, the work is built around the problem, not around a fixed, drawn-out process.

The model stays lean, but the thinking stays senior.

That means clients get experienced support, focused delivery and a clear way forward, without paying for a structure or work they may not need.

 

Good marketing doesn't need to be complicated.

E X P E R I E N C E  T H A T  C O U N T S 
 

Senior thinking. Real-world delivery. 

Meet Anne, SMALL's lead strategist.

A senior brand and marketing strategist with 30 years of experience across multiple sectors.

Her experience spans strategy, communications, brand development and delivery, not just in theory, but in practice.

This is not marketing from the sidelines.
It is hands-on, commercially grounded work shaped by years of seeing what works, what wastes money, and what needs fixing first.

 

Clear thinking wins.

R E C O G N I T I O N
 

awards. features. headlines.

We’ve helped brands earn all three. Not by shouting louder, but by doing authentic work that sticks. 

  • Tatler magazine logo
  • GQ magazine logo
  • Virgin Media One Logo to represent Ireland AM coverage
  • Channel 4 Logo
  • Irish Independent Logo
  • SKY News logo representing disaster recovery planning coverage
  • Irish Times Logo
  • marie claire logo
  • RTE logo representing coverage on both TV and Radio
  • eir spider awards logo
  • DMA awards logo
  • Irish Magazine Association Awards Logo

not sure what service you need?

Take the short quiz to see what fits. Or get in touch if you want to talk it through.